Why this matters for user privacy

Why emails and phones are broken identity

Personal contacts are easy to copy, hard to rotate, and become permanent identifiers across products. That creates a broad attack surface and increases compliance burden.

Spam by design

Once personal contact data enters multiple systems, users lose control over who can reach them and how often. The result is unsolicited messaging, phishing risk, and trust erosion.

The Antara approach

Antara introduces privacy-first identity with slugs so apps can onboard and communicate with users without collecting direct email or phone details.

It enables no email login journeys, no phone number required onboarding, and identity without sharing personal data.